The Selection Process
Sympathy Brands’s Gold Star Rating selection process involves three comprehensive steps
Recommendations
We invite recommendations from families, organizations, and communities and directly reach out to funeral homes and cemeteries we feel are qualified.
Assessment
Our team conducts a comprehensive business assessment of each funeral home and cemetery to discover those that possess the quality care and services in line with the Gold Star rating criteria.
Approval
Those who demonstrate the level of excellence in family care, community engagement, and extensive services are awarded the elite Gold Star Rating.